Wednesday, August 31, 2011

Is A Career in Real Estate Brokerage for You?

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While you are reading this, there are more than three million people in India employed in property brokerage and leasing profession. These are in addition to those who work with housing finance companies, who are not counted as real estate professionals even though they too influence deals in this business.

Indian housing sector is today the second largest employer in the country and 269 industries are dependent upon this sector-such important is the role of real estate in the entire economy and brokers are considered the backbone of this important industry.
Real estate brokers, also known as advisors, consultants, agents etc. in day-to-day language, grow with the development of the economy. They advise people and influence decisions that shape the way we live and work. They initiative and close real estate deals and are the most important link in the real estate business chain.

A career in property broking is personally highly rewarding, ever-changing and challenging. Property consultants are known for making huge money which, with the growth of this business in India, made this profession highly lucrative and glamorous. However, this profession requires you to have certain knowledge, personality traits and skills in order to grow. Someone without this knowledge, traits and skills, may not be able to pull off.

Therefore, before taking the final decision to start your career in this profession, find out if you have the right potential.

Nature of job:
Property agents and brokers are usually independent property sales professionals who associate with many builders and developers to promote and market their existing as well as proposed properties in exchanges for a commission on per unit sale. Property brokers specialize in different types of real estate such as residential real estate, commercial real estate, retail real estate, industrial property, land etc. among many others. However, in India very few brokers have specialized in one particular segment. Most of them deal with all the available properties.

The Role:
You are an expert in sale and purchase of different types of properties. As an expert, you advise your clients about purchasing properties. Similarly, you advice investors about the right time, opportunity and location to invest into real estate. On day-to-day basis you deal with walk-in enquiries and call potential home buyers from your database. You also generate leads of potential buyers thorough various online and off line activities. You also attend seminars and exhibitions and sell face-to-face.

Skill sets required:
People skills   -                  Very High
Client focused -                 Very High
Self-starter    -                  Very High
Negotiation ability-            High
Sales skills     -                 Very High
Communication skills-       High
Computer Skills-               Medium to Low
Analytical skills-                Medium
Creative ability-                Medium
Self-Initiative-                  Very High

Hours of working:
Like any other entrepreneur and self-employed person, you do not have a set working time when you start your own broking firm. You need to be present, whenever there is a call that requires your presence. Remember, if you are not there, your competitor will be there because Indian property market has become highly competitive. In this market, you need to have a better professional approach to survive as well as grow. This is a full time job and in most of the cases you need to work even at odd hours.

Internet Resources:
Compensation:
Income in this profession depends totally depends upon the level initiative and input. The more you work, the better the income will be. Infact some of the wealthiest people in the world have made it in this market. Remember if you are in broking profession, you do not have a fixed salary but you get a commission on sale of each unit. So, even if you are able to sale one unit of property every month, priced in the range of USD 5 million, your monthly earning would be approximately USD 0.01 million. But remember you have office establishment and fixed cost every month.

S.K.Jha is a senior real estate professional with particular interest in the Indian property market

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